©R3A / Ed Massery Photography
Lamar, a national outdoor advertising firm retained R3A to design a unique headquarters for their operations center. The design incorporates a two-story office building with a pre-engineered shop and truck parking structure and a separate storage building.
The building, which is located on a heavily traveled corridor into the city of Pittsburgh, incorporates the idea of “Building as Billboard” by utilizing an illuminated mesh screen sun-shade to display programmable L.E.D. dynamic lighting.
The program included: administrative, training, maintenance, workshop and storage spaces. Special attention was paid to issues of fire separation, operational floors and efficient energy performance.